Tuesday, August 15, 2006

China's "free" Tours

Recently, there have been more and more reports on "zero fee" or low cost tour package groups visiting Hong Kong from China. The problem with these tours is that they are low cost, so tour agencies must make their money through commission from local shops that they take the tourists to. If the tourists make no purchases, the agency makes no money.

This policy has caused much confusion and unpleasant behavior among the tour groups visiting Hong Kong. A tour of Hong Kong has now evolved into one big shopping trip. Tour buses bypass famous landmarks, instead making stops only at overpriced jewelry and electronic shops. The trouble starts when tourists decide that they don't want to spend money.

A prominent case is when a tour group was forced to wait for 3 hours on the street for their tour bus, this was supposedly in retaliation for the group not making enough purchases at designated shops. Some opted to return to the hotel on their own, only to find out their hotel room key cards no longer worked. Naturally, arguments ensued and police got involved.
As it turns out, this type of behavior has happened many times already. Tour agencies threaten to confiscate hotel rooms if tourists don't spend enough money. The designated shops often jack up product prices in order to make enough for themselves and the tour agency. There have been many cases of tourists discovering their purchases are fake or not as promised.

As travel agencies in the Mainland continue to use "zero fee" as a selling point, Hong Kong agencies are getting fed up with having to deal with tour groups that don't make any money. Both sides are at fault. China tour groups should not keep pushing "zero fee" tours. Hong Kong agencies should not even accept this type of business unless it is absolutely clear that the tourists know the "rules" of the tour. They are wrong to put all the blame on agencies in China. The unwritten policies now are unethical and dishonest. The term "zero fee" is false advertising.

Get rid of the ambiguity, and people will start loving Hong Kong again.

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