Lenovo should thank their lucky stars that the URL for Legend dot com was already taken. Originally, they wanted to call themselves "Legend" (after the Legend Group) instead of Lenovo. However, when Legend dot com was already owned by someone else, they went with Lenovo instead. See the wikipedia article to see what Lenovo stands for.
Anyways, I say they're lucky because Lenovo sounds 1000 times cooler than Legend. In fact, Legend sounds so outdated and uncool. It is just like those silly names Chinese car manufacturers have given themselves (see: Chery Automobile, Dadi Auto for starters, and check out their model names). Calling themselves Legend would have instantly branded them as a Chinese company, as opposed to a global company.
Info-tech stuff is so cutting edge. Products need names that stand for tomorrow, not yesterday. I guess I'd still buy a "Legend computer" because it's an IBM, but I'd feel so cheesed out by the name. Lenovo sounds much more up to date. It will also wear well because the word is original and pleasing to the ears.
Whoever insisted on continuing to use the name Legend needs to either get in tune with the marketing department, or not work for Lenovo any longer.
Anyways, I say they're lucky because Lenovo sounds 1000 times cooler than Legend. In fact, Legend sounds so outdated and uncool. It is just like those silly names Chinese car manufacturers have given themselves (see: Chery Automobile, Dadi Auto for starters, and check out their model names). Calling themselves Legend would have instantly branded them as a Chinese company, as opposed to a global company.
Info-tech stuff is so cutting edge. Products need names that stand for tomorrow, not yesterday. I guess I'd still buy a "Legend computer" because it's an IBM, but I'd feel so cheesed out by the name. Lenovo sounds much more up to date. It will also wear well because the word is original and pleasing to the ears.
Whoever insisted on continuing to use the name Legend needs to either get in tune with the marketing department, or not work for Lenovo any longer.
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